Ulrich Médénou, OOH Manager from the belgian agency KINETIC WorldWide, reflects back on the DS7 Crossback campaign, published on our Digital Channel Network, late January 2019.
Why have you chosen Digital Channel Network for the DS7 Crossback campaign ?
DCN allows us to touch an executive target on their workplace. When we consider that active people are 5 days on 7 and at least 8 hours per day in the office, this network becomes a tool to create proximity, interactivity and awareness.
Is the 100% active target audience of Digital Channel Network in harmony with the one of DS ?
Certainly ! The goal of this campaign was to promote the new DS7 Crossback to an active and dynamic target and which is looking for a designer car.
What was your expectation regarding the exhibition of cars within a luxembourgish workplaces ?
The main goal of this exhibition was to show the DS7 Crossback lines, to allow to the target to admire it and especially test it. There was the possibility to book a 24 hours test-drive through the DCN touchscreens.
One last word ?
The figures allow me to say that the campaign reached the set goal. 13 % of people who interacted with the screens have booked a test-drive.
3 main facts for this campaign : Transparency, precision and creativity.