November 2015 saw the creation of BigBang Luxembourg! So, to mark our 10th anniversary, we took the opportunity to ask Benoît de Moura, CEO and founder of BigBang, a few questions!
How did the idea for BigBang Luxembourg come about?
Back in 2014, the idea was to offer a media platform that reflected changing workplace practices.
This meant defining both the content and the container. The container became clear fairly quickly: large office buildings, as these bring together the highest concentration of assets in one place for an extended period of time.
The content was more complex to choose, given the various constraints of an office building.
A service-oriented display medium using screens placed in strategic locations with high foot traffic seemed obvious after various in vivo analyses.
Bigbang and its DCN network were born!
What do you mean by service-oriented media?
From the outset, it was clear that the network could not be a simple advertising display network. It had to be a continuous and contextualized source of information for employees in their workplace. Over the years, we have developed services as diverse as they are complementary, such as weather, highway traffic, and local, national, and international news. All of this is mixed with local and international advertisers.
How many buildings are currently equipped with the DCN network?
In 10 years, the network has grown significantly, expanding internationally and now covering around 100 buildings between the GDL and Belgium.
This represents an average of 10 buildings equipped per year.
The Luxembourg network in particular now consists of 91 screens in 80 office buildings, covering 700,000 m².
Do you remember the very first building that was equipped, and how the installation went?
Absolutely, it's in Strassen, on Rue du Kiem, the PAGOSA building. It's a 6,000 m² building, and at the time I didn't know that it would become our company's headquarters!
And your very first advertiser on the network?
As far as I can remember, I would say there were two, because the first two orders were signed on the same day: Luxair and Coca-Cola.
That was the beginning of a long list, because today more than 300 different advertisers have placed their trust in us to reach their 100% active target audience directly at their workplace. And the vast majority of them have signed up with us for the long term.
What has been the biggest challenge BigBang has faced over the past 10 years?
BigBang has weathered the Covid-19 crisis alongside its audience. During these difficult months, our DCN network has been used extensively by building owners and managers to communicate, warn, reassure, and support their assets.
Ultimately, this crisis has strengthened the network's position within buildings as a powerful vector of internal information for occupants.
What are your plans for the next 10 years?
We are continuing to work on several areas:
- Developing new office buildings
- Enhancing the user experience
- Increasingly contextualizing content
- Developing programmatic advertising
- Developing a network to complement the office network, namely residential buildings in Luxembourg.